Lifestyle & Trends - Hot Topics

Fraud alert: Grandparent scam continues to trick people out of money

Imagine being woken by a phone call in the middle of the night. It's your crying grandchild, who is asking for money because of an accident. Of course you want to help your loved one, so you do whatever you can in this emergency situation. You open your wallet without hesitation. Unfortunately you've just become a victim of a scam that is happening across the country. Here's what you need to know.

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Simple tips to save water, money and the environment

There are a number of ways to save water and they all start with you. According to the Environmental Protection Agency (EPA), the average American uses about 50 gallons of water per day at home. That means a family of four uses approximately 6,000 gallons a month.

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Considering self-employment? Career fields with double-digit growth

Americans were born to make lemonade. If you have any doubt about the resiliency of U.S. workers, consider the many reports that indicate millions of Americans are turning life's lemon of layoffs into an opportunity to work for themselves. With unemployment rates still high, many people are looking to self-employment to create stable, rewarding careers for themselves.

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Financial planning insights for the LGBT community

Over the last decade, many companies have paid increasing attention to the buying power and consumer habits of the Lesbian, Gay, Bisexual and Transgender (LGBT) market. But until recently, little attention has been focused on the financial experience of LGBT individuals.

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Americans concerned about outliving their money

Putting money aside for retirement while you are still working is important, but it's only part of the solution. Equally important is to have a plan on how to manage your retirement nest egg so it will continue to generate income throughout your life. The pros at Prudential Retirement have some suggestions on how to help make that happen.

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